cramps' tune in volkswagen commercial

[todd a williams]

holy hell!!  I'm Cramped shows up on my television as music in a new Volkswagen commercial.  That's just crazy

 

[kopper]

Found it! Pretty cool, but it'd been cooler if they'd used some of the vocals, too...

[John Glover]

>=oO that should not be

[Matt]

I think its hilarious that they chose "I'm Cramped " for a car commercial.... I like roomy cars.

[whatwave dave]

Someone in the advertising business obviously has real cool taste in music!!! Too bad there isn't an alternate version with the lyrics.

[John Battles]

It is , but that's what I thought when I first heard Link Wray ,The Buzzcocks , of course , The Ramones , then , later still , The Stooges and even the monks and The 13th Floor Elevators in TV commercials. It has'nt changed my view on the music , and , if the artists are getting their due royalties , I'm all for it. It's a pretty sure - fired bet that Poison Ivy does'nt have a big , sweet retirement package to sit on (Though , of course , I hope she has yet to retire.) , so opportunities like these should'nt be scoffed at as "Sellouts" , unless the artist can afford to refuse them , in which case , they've probably already sold out , anyway.   I remember Jello Biafra bellyaching over the over - saturation of "Blitzkrieg Bop" in TV commercials , saying he does'nt know if he can ever listen to the song , again. Seems to me "Holiday in Cambodia" was in a Nike commercial , or something similarly reprehensible....Not that I blamed the monks for doing  it , not that I'd blame him , either.    But , really...... I think both " I Was a Teenage Werewolf " AND "I'm Cramped" are in separate ads. I heard one , I could swear , and saw the other....This is where the Advertising Industry is taking us , because we have younger people , some with hipper tastes , visualizing on TV , music that could'nt even get on late night radio in many markets , when it was new....Of course , if I'd got that Advertising degree I originally shot for , who knows? Might have happened sooner.

[kopper]

That actually might be the point. The kids look pretty cramped drivin' around those tiny cars, then the music stops and they show the roomier VW model. But the point would've been "driven" (ha!) home more if they'd used a little bit of the vocals, too.

Matt said:

I think its hilarious that they chose "I'm Cramped " for a car commercial.... I like roomy cars.

[kopper]

John Glover said:

>=oO that should not be

 

What shouldn't be? Poison Ivy shouldn't be allowed to make any money from their music? More people shouldn't be exposed to the great music of the Cramps?

I could never understand why people have a problem with cool music being used in ads. it's like they want the music to belong to them and no one else! I'd sure as hell rather watch this ad than one with hamsters and some lame-ass hip hop. Like John said, as long as royalites are being paid (and they are), then where's the problem?

[Mike Humsgreen]

I don't imagine that Jello Biafra was lamenting the band for selling out, but songs do get 'ruined' after hearing them a few too many times, even the best songs. It's why they used it as a form of torture in Guantanamo Bay, although I think they were using mostly rubbish songs to begin with.

 

My opinion is use the coolest music you can in the adverts and I'll more likely buy the thing. They played the cool song while the plastic car is being driven around the store and had the dorky guy talking while the product they wanted to sell was being displayed. Big failure, now I want to buy the plastic car.

[trashman]

I also heard the Creation "making time" in a beer commerical Monday night.  I think it was Miller Lite

[Scott Simpson]

The first time I can remember a song I realllly loved being used in a commercial was a Range Rover ad with the Sonics "Have Love, Will Travel". I didn't bother me in the least....but even having such a kick ass soundtrack still wouldn't compel me to buy one of those awful SUV's.

[John Battles]

I'm no great fan of Henry or even Black Flag (Heresy in my country , I know.) , but , when he gets  it , he nails the fucker on the head , and he sure did , here. The Stooges tours are reaping millions (Not , I don't think , so much because a song or two appeared in a commercial.) , and I say , RIGHT ON !!!! But , to get back to Henry , it's true these songs we're talking about were , as Iggy put it , "Not originally commercially concieved",but there are all kinds of monies unaccounted for , from the sales of Punk and proto - Punk records. If that Artists can get back what's rightfully theirs , and collect a sweet chunk of interest , besides , then , why not ? the monks would have been no more , no less , popular , today ,  had "Monk Time" not briefly appeared in a commercial. They still had to get out there and WORK , as they were'nt getting younger , and , sadly , two of them are gone , now. They did'nt even have the previous popularity of The Pistols , Buzzcocks , Fall , Stooges , Cramps , etc. , so , I think it's great that someone had thought to include them in an ad , if only briefly. It does'nt change things so drastically , except , yes , for a change , the Artists are being compensated. Bands like The Creation , featured in a commercial , and a major motion picture , their status has'nt changed that much . They were in the midst of being rediscovered , anyway. They played here , two nights in a row , a monday and a tuesday , something the so - called "Promotor" was against , because  he did'nt know who they were. When they sold out both nights (Which does NOT happen  in Chicago on two weeknights in a row .), the guy who fought the booking tried to take credit for it. The record industry is no different. Does anyone really think The Stooges or The Sex Pistols have'nt earned gold , maybe even platinum , records by now? Ask the surviving band members where said awards are , now ?  They're doing better than that. Take the cash , Take the K.A.S.H.

edmur said:

As usual, Henry Rollins succinctly sums up this concept and argument:

[Mat]

Weird, but awesome. I still remember that I got into Jim Reeves and Buddy Holly when I was in elementary school from commercials and oldies collection paid programming - if mainstream radio stations (even the oldies stations these days) don't play that much good music anymore and kids spend more time watching TV and listening to iPods anyway, then TV, I think, is a perfectly viable way to expose the public to real rock & roll that I love and, yes, pays royalties, that's cool.